What's In Your Cup? — specialty coffee
Time passed since roast doesn’t always mean diminished freshness or flavor. It’s the weekend and you’ve made some time to pop into our cafe. You walk to the wall of beans and scan over your options; setting your eyes on the roast or region you like, you choose a bag. A roast date is present and, to your shock, this coffee was roasted about two weeks ago. Hesitantly, you put the bag down and instead find the one with the freshest roast date. Satisfied with something fresher, you make the purchase and go home to start brewing. While scouting for freshness...
When you walk into your local coffee roaster or café, it may be confusing to see strawberry or s'mores listed as flavors on a bag of beans. Is someone adding marshmallows to the drum as these beans are roasted? In true specialty coffee, that is certainly not the case.
We see labels like “gourmet” and “premium” thrown around every end of the food and beverage industry. Customers become desensitized by these poor advertising attempts until well-defined indicators begin to lose their weight. The phrase “specialty coffee” is not just some cliché. So when used properly, what does it really mean?