Small-Batch Roastery & Cafe
We believe coffee is an experience worth sharing
When you walk into your local coffee roaster or café, it may be confusing to see strawberry or s'mores listed as flavors on a bag of beans. Is someone adding marshmallows to the drum as these beans are roasted? In specialty coffee, that is certainly (hopefully) not the case.
We see labels like “gourmet” and “premium” thrown around every end of the food and beverage industry. Customers become desensitized by these poor advertising attempts until well-defined indicators begin to lose their weight. The phrase “specialty coffee” is not just some cliché. So when used properly, what does it really mean?