What's In Your Cup? — roast date
Time passed since roast doesn’t always mean diminished freshness or flavor. It’s the weekend and you’ve made some time to pop into our cafe. You walk to the wall of beans and scan over your options; setting your eyes on the roast or region you like, you choose a bag. A roast date is present and, to your shock, this coffee was roasted about two weeks ago. Hesitantly, you put the bag down and instead find the one with the freshest roast date. Satisfied with something fresher, you make the purchase and go home to start brewing. While scouting for freshness...