What's In Your Cup? — what's in your cup
It’s been a couple of weeks since we've introduced this coffee to our lineup which means that this blog post is way overdue. After seeing the overwhelming response to our Harvest Moonshine, we are ecstatic that our friends and customers are having as much fun with this coffee as we are. For those readers that haven’t had an opportunity to try these beans yet, the Harvest Moonshine is our latest release where we condition the green coffee beans in bourbon barrels. The result is a complex and pleasing brew that offers a bourbon-apple characteristic and is a great way for coffee lovers...
Time passed since roast doesn’t always mean diminished freshness or flavor. It’s the weekend and you’ve made some time to pop into our cafe. You walk to the wall of beans and scan over your options; setting your eyes on the roast or region you like, you choose a bag. A roast date is present and, to your shock, this coffee was roasted about two weeks ago. Hesitantly, you put the bag down and instead find the one with the freshest roast date. Satisfied with something fresher, you make the purchase and go home to start brewing. While scouting for freshness...
When you walk into your local coffee roaster or café, it may be confusing to see strawberry or s'mores listed as flavors on a bag of beans. Is someone adding marshmallows to the drum as these beans are roasted? In true specialty coffee, that is certainly not the case.
We see labels like “gourmet” and “premium” thrown around every end of the food and beverage industry. Customers become desensitized by these poor advertising attempts until well-defined indicators begin to lose their weight. The phrase “specialty coffee” is not just some cliché. So when used properly, what does it really mean?